WITHIN 90 DAYS
WE WILL TRANSFORM YOUR MARKETING
DEVELOP YOUR STAFF
Finding experienced people is expensive and difficult. We train your organisation how to plan and execute data driven marketing.
USE NEW TECHNOLOGY
No time-consuming feasibility studies. We make it work. We are one of the most experienced within Marketing Tech and work with your IT to develop your digital eco-system.
NO LEAD TIME
Speed is everything. You will have a re-engineered marketing department up and running in 3 months.
Digital Marketing Transformation
Customers today expect—and demand—a seamless and relevant experience. This has changed Marketing as a discipline more rapidly than any other. The main drawback of the digital transformation, however, is the sheer volume of resources (people, time, money) required to harness its power. Very few companies are able to translate it into revenue within a reasonable time frame.
ONE MILLION CUSTOMERS CAN’T BE WRONG. TALK TO THEM!
Customersonly is one of the most experienced companies in Marketing Tech. Over the last few years we have maintained a dialogue with more than one million consumers. Not only do we know exactly how they respond to communication activities, we also know how and why their buying patterns, satisfaction and loyalties change. We excel in delivering real business results with customer lifetime marketing.
SALES GO UP
Let’s say you want to buy a new bike. Suddenly every ad and info flyer about new bicycles comes to life. Your brain is on alert. When communicating with your customers, nothing is more important than being relevant to their new decision journey.
CHURN GOES DOWN
Customer churn means loss of customers. First, we look at why customers are leaving. Then, once we know the root causes, we reduce churn by targeting at-risk customers with the right information or offer.
Understand your customers pain points and satisfaction will skyrocket. Walk through your customers journey. Determine the most influential touchpoints. Design the optimal experience.
The Hub in your Marketing Department
Digital Marketing Center
You can choose if you want us to develop your own organisation or if you prefer, you can outsource your Digital Marketing Center to us. If you are interested in our outsourcing solution, it is the smartest, fastest and most effective way to profoundly change your marketing. Experienced people, effective processes and world-class marketing technology solutions.
The New Marketing Department
Proof of Concept in 90 days
Our roadmap to implementing a customer-centric marketing model is built on your customers’ experiences. Usually we start with a proof of concept where we test new customer experiences and communication activities on your customers. Before you take the decision to implement a Digital Marketing Center we ensure a clear understanding of customer value and what business results you can expect.
Days 1-10 – Customer Pain Points, Brand and Business Objectives
Let your customers become your best marketing channel
Strong brands will be by built by customer experiences that are talked about. Our creative thinkers and doers work with your customers to co-create the new customer journey.
Days 11-20 – Rewire your own digital ecosystem
We connect your existing channels with your new Digital Marketing Center. We use a marketing automation solution to connect your web, your customer portals, your social media and your campaign sites. This makes it possible to monitor the digital footprint made by your customers.
Days 11-20 Strategic Content Creation
New media requires new content. Content that the customer not only embraces but also forwards. We have moved far beyond the marketing funnel and we now look at customer engagement as a continuum of relevant, contextually-appropriate interaction — and we measure progress at every point along the way.
Days 21-70 Marketing Automation
Marketing as a discipline has changed more rapidly than any other. The main drawback of the digital transformation, however, is the sheer volume of resources (people, time, money) required to harness its power. Very few companies are able to translate it into revenue within a reasonable time frame.
Days 71-90 Business Case Evaluation
We will execute a big data business case analysis focusing on customer behavior. We combine sales, traffic, behavior and customer attitudes in an in-depth business case analysis.