Technology is developing exponentially, and many people are lost along the way. The primary responsibility of the CMO is the digital transformation of marketing – the customer experience.
Always providing the right marketing stack
Everything always changes – in addition to the goal of increasing the company’s sales and growth as well as affecting people’s attitudes and behaviors. With The Only Way Platform™, you can be sure to always get the right assets.
”We have identified the problems that the industry is experiencing, both buyers and sellers, and have developed a model and a platform to solve them. Through Customersonly, the marketing department gets the optimal team, the agencies increase their occupancy, and the consultants receive more assignments. To this we add the right technology solutions within marketing tech and tools to measure the effect”, says Customersonly’s founder and CEO Christer Soelberg.
The pace of change in new technology means that there must be a flexible environment where one can quickly replace old technology with new. With Customersonly’s solution – The Only Way – the right marketing stack is always provided, that is, the collection of tools and programs used by marketers to plan, optimize and deliver market activities
Marketing Tech database
Today, there are more than 7,000 suppliers within Marketing Tech, and the challenge for the CMO is to choose the appropriate ones. The Customersonly database contains all the software, but also the consultants and developers who can manage them. The marketing manager can thus select the right technology – and find the specialist to run it.
Level up the efficiency
Another challenge is to level up the efficiency. In digital marketing it is essential to be able to work in entirely new ways; with data-driven decision-making, editorial content production, personalization of the customer experience, automation – and not least to create original ideas. Some major brands work with as many as 100 different agencies which become inefficient and creates higher costs than necessary.
With our platform, the organization is considerably optimized. Creating data-driven decision-making is not easy. It requires real-time data, transparency for all employees and, not least, a clear connection to actual business results. Therefore, we provide the optimal tool, a dashboard that compiles all the data of which the client needs to keep track.
Helping leading brands find the right team
Customersonly’s business concept is to help leading brands find the optimal team – and the right technology solutions – in addition to a powerful AI-based platform and the digital tools that the marketing manager needs. In this way, we want to solve the market department’s three most significant problems – talents, tech and tools – without any employed consultants.
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