Site Name: Solna Posted Date: Nov 4 2022 Why GSK? Uniting science, technology and talent to get ahead of disease together GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more: Annual Report 2021 Brand Manager Vaccines As Brand Manager for Vaccines you will work in strategic partnership with Marketing and the cross-functional team in leading the overall brand strategy implementation, supporting in achieving brand specific targets annually. The focus of the role is to plan, deliver and measure local omnichannel business plans from global strategies and deliver marketing campaigns and content for key brands in vaccines Sweden, focusing on omnichannel marketing for HCPs & payers. In this role you will… Deliver local HCP & payer omnichannel brand plans to support execution of the overall global brand strategy & goals with targeted and segmentation based tailored user journeys Drive performance with the use of analytics, KPI and dashboards/tools Create and localise content for web, email, webinars, as well as iPad content for KAMs Work cross-functionally to ensure medical & public market management involvement in the content planning Measure and report on content performance to facilitate continuous improvement of the omnichannel plan and exceptional customer experience. Gain customer insight by regular co-drives and own scheduled interaction with the Field Force to develop marketing opportunities accordingly Support in training the Sales team on key product related topics in partnership with the Medical team Monitor and report competitive intelligence changes, developing risk mitigation and contingency plans, as well action plans to capitalise on opportunities Where appropriate, develop local specific HCP content to support market specific opportunities Why you? Qualifications & Skills: University degree in relevant subject (e.g. science, medical or commercial) Strong written and verbal communication skills in Swedish and English LIF authorization Experience in HCP marketing 2-5 years of marketing experience from pharmaceutical organisation Demonstrated skills in omnichannel strategies and campaigns for a brand, including all core digital channels (web, email, webinar, banners, and iPad) Proven track-record in delivering effective channel-specific omnichannel strategies and campaigns Experience of developing, implementing and measuring digital channels at the local country level Ability to travel within Sweden to HCPs- company car could be provided Preferred: Ability to drive priorities in collaboration with key stakeholders, manage projects end to end with cross-functional teams. Strategic thinking, analytical and problem-solving approach. Flexible thinking and oriented to continuous improvement and driving changes across cross functional stakeholders – able to interact and build strong and credible relationships at all levels. Experience of Content Lab (Veeva Vault). Comfortable with creative thinking and problem solving. Highly customer & patient focused. Comfortable in a fast-moving and exciting environment LI-GSK #LI-GSK GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). GSK is an Equal Opportunity/Affirmative Action Employer. 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