Företag: Sandvik Coromant
Om jobbet: At Sandvik Coromant, we’re idea-driven and we constantly test boundaries through our innovative thinking. In the last eight decades, our intense curiosity, paired with technological drive, grit and a passion for customer collaboration has led us to become the industry leader. And today, our engineering expertise and desire to develop tomorrow’s solutions help shape the future of manufacturing. We’re always on the lookout for new talent – searching for the innovators, the collaborators and the inspirational. Right now, we need a Content Marketing Specialist for our cross functional global team, as we are joining forces to strategically capitalize on the impact of content and drive profitable customer actions. We are flexible when it comes to location, but you’re preferably based at one of our Sandvik Coromant sites in Europe. A day in the work life of a Content Marketing Specialist You’re responsible for strategic planning and creating relevant content to fill the customer journey in a timely and valuable manner. Content that attracts and engages our target audience, drives action and grows our business. Content that creates a lasting appeal. The key is to be where the action is and to always listen in on what’s buzzing – making sure we are updated on trends in content assets and new ways to grab our audience’s attention. Naturally, you conduct research, analyze and follow up on trends in customer behavior to enable a strategy that is on point and performs well. You have the endurance needed to keep focus over the full campaign lifecycle and to stay motivated when the going gets tough and your goalposts move. But do not worry, working with us, there is never a dull moment. Some of the tasks you perform include: Plan, manage and optimize integrated campaigns across a variety of channels Build distribution and reach plans Analyze customer reports, draw appropriate conclusions and share results with stakeholders – and decide new actions from your findings Analyze target audiences and provide key insights to content producers Devise and share strategies, knowledge, and key insights internally – and then learn and apply from it Project management This role is based in either Stockholm or Sandviken. What you bring to the table Let us start with the hard skills. You have a bachelor’s degree in Marketing, or the corresponding knowledge gained from previous jobs – either in a global company, agency or from the consultancy side. In the last couple of years, you have developed a good understanding of digital marketing, preferably from a B2B perspective. As a machining and tech-based company, we would love it if you shared our interest and even a fascination for the world of engineering. During your journey, you have gained experience from the whole marketing process – from implementing marketing in digital channels and delivering digital assets (such as online media and social media ads), to managing campaigns, and following up and analyzing results or KPI’s. In other words, Marketing Automation, Google Analytics and Google Ads are nothing new to you, and SEO is something you can do in your sleep. As we act on a truly global stage, excellent skills in spoken and written English are a must, and language skills like Swedish, a plus. Although knowledge and experience are important, we put great value on your personal qualities. Like the rest of your content marketing team colleagues, you’re open-minded and curious – not afraid to try new ideas and find innovative ways of working. You have a strong team spirit, which shines through when connecting with different stakeholders and collaborating with colleagues. You see challenges as opportunities, and you approach potential obstacles with confident creativity – but always with an eye for details and leaving nothing to chance. With us, you will connect and collaborate with other brilliant minds all over the globe, bound together by a strong company culture and belief. We see diversity as a key success factor and work actively to shape an inclusive, equal, and open-minded culture. Want to know more? Please visit us on our website, LinkedIn or Facebook page. Application Send your application no later than October 26, 2022. Read more about Sandvik Group and apply at home.sandvik/career (Job ID: R0046985). Contact information For further information about this position, please contact: Lianne Mills, recruiting manager, +46 (0)26-266 285 Union contacts Thomas Lilja, Unionen, +46 (0)26-266 659 Kerstin Norlén, Akademikerföreningen, +46 (0)70-616 42 83 Peter Olsson-Andrée, Ledarna, +46 (0)26-261 984 For more information about the recruitment process, please contact HR Services, +46 (0)26 261 444. Recruitment Specialist Amanda Hedqvist Sandvik Coromant is part of the global industrial engineering group Sandvik and is at the forefront of developing manufacturing tools and machining solutions, with knowledge that drives the industry standards and innovations demanded by the metalworking industry now and in the next industrial era. Collaborations with educational institutions, extensive investment in research and development and strong customer partnership ensure the development of machining technologies that change, lead and drive the future of manufacturing. Sandvik Coromant owns over 1700 patents worldwide, employs around 7700 staff, and is represented in more than 150 countries.