Plats: Stockholm
Företag: Digitalenta
Anställningsform:Full Time
Länk: https://www.digitalenta.se/jobs/2091879-crm-manager-to-samsung
Kontakta: hej@digitalenta.se
Sista ansökningsdag:

Om tjänsten

Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering commitment to develop the best products and services on the market. In today’s fast-paced global economy, change is constant and innovation is critical to a company’s survival. As we have done for 80 years, we set our sights on the future, anticipating market needs and demands so we can steer our company toward long-term success. As CRM Manager, you will have an integral part in ensuring we stay on top of the market and continue to enrich and simplify the consumers’ lives. Help Us Create What Can’t Be Done! In the role as CRM Manager you will lead, develop and execute Samsung’s CRM/CDM marketing strategies, processes and tools in order to deliver a 360 degrees Nordic digital marketing experience. You and your team will support the category marketing teams, driving customer awareness, engagement and retention across all Samsung’s digital properties and converting those visitors into customers. As the CRM Manager you will be responsible for: Overall responsible for Samsung Nordic CRM strategies and executions making our end consumer database and life time management one of the most valuable assets in Samsung Nordic. Managing a team of 5 with 3 CRM specialists and 2 people working with Samsung Reward and Members. Responsible for translating CRM activities to ROI based business-building activities, including key KPI and evaluation. Define and deliver the CRM strategy to increase NPS, improve purchase frequency, retention and cross-sell revenues. Work with both Global and Divisional Marketing on top of the D2C team to execute activities through Direct Channels to improve owner experience, re-engage lapsed owners, and increase consumer lifetime value. Grow the active, opted-in consumer database base for D2C through activities such as pre-registration, website sign-up and penetration of Samsung Services. Drive and develop the own channel of Samsung Members app, building awareness, driving special offers with e-com teams and constituting a platform providing technical support to end consumers together with our customer satisfaction department managing the after sales market. Re-launch Samsung Rewards into the Nordic countries, working with EO and HQ teams to develop the strategy to increase customer sign up and engagement. Drive cross-channel CRM orchestration, leverage data-driven marketing to engage users in different touch points during the customer journey. Budget management and purchase of services required for the work scope. You will be part of the Samsung Corporate Digital Marketing leadership team, and as such expected to be a strong contributor in the overall digital marketing channel orchestration. Some travel should be expected, mainly in the Nordics, and to our European headquarter in the UK. Skills and qualifications: To be successful in this role we believe you have: Minimum 7 years of experience working with CRM related activities directed towards a substantial customer base. An academic degree from relevant field. Proven track record in recruiting digital members and also leveraging those relationships by using modern tools/platforms related to social CRM. Proven track record in managing CRM in a context, i.e. fitting CRM strategies into the overall company go to market plans. Broad knowledge of CRM-systems; their configuration and use of databases i.e. e-mail systems, sms-platforms, alerts, review systems, forums and mobile platforms. Demonstrated expertise in retention strategies, with in-depth knowledge of key contact platforms including e-mail, Facebook, mobile push, Display and SEM. Experience implementing and evaluating retention/churn reduction strategies. An analytical approach with proven experience in exporting, interpreting and presenting data from CRM based tools for presentation to key stakeholders and senior management. Strong leadership skills and experience in managing people in a fast moving environment with several different stakeholders. Great experience in campaign management, preferably from retail and/or tech industry, with the knowledge and interest of ecom sales management. Samsung is a dynamic company in a fast moving industry, there are many opportunities to grow and develop! In order to enjoy working with us you must be a person who appreciates tempo, change and to take own initiatives. Does this sound like an interesting and exciting opportunity? Do not hesitate to apply!