Översikt

Plats: Stockholm
Företag: Readly
Sista ansökningsdag: 2022-08-11
Länk: https://www.careerjet.se/jobad/seb105942ca0250767a17ce0c995876335

Om tjänsten

This website uses cookies to ensure you get the best experience on our website.

We and selected partners use cookies or similar technologies to ensure you get the best experience on the Teamtailor website. With respect to cookies that are not considered necessary (as specified in the ), we and our selected partners may use cookies for the following purposes: personalized website experience, develop and improve products and in some cases targeted advertisement that are based on your interests. You can manage or disable cookies by clicking on ”Manage cookies” at the bottom of each website page.

Accept all Disable all Cookie preferences

Select which cookies you accept

When you visit this website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the website work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Below is a list of different categories of cookies that may be set and that you can freely change. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly necessary

These cookies are required and must be accepted to use this site. Vendors Teamtailor

Analytics

These cookies collect data about how visitors use this website. Vendors Google

Preferences

These cookies allow the website to remember choices you make and provide enhanced, more personal features.

Marketing

These cookies are used to deliver adverts more relevant to you and your interests.

Accept these cookies

common–header–menu#toggle” data-common–header–menu-target=”button” title=”Career menu” >

Career menu

Employee Candidate Homepage

common–share#handleClick” data-provider=”Facebook” class=”block whitespace-nowrap no-underline px-3 py-3 sm:py-1 text-gray-800 hover:bg-company-secondary hover:text-company-secondary last:mb-0 text-unset mb-1 rounded-xs”> Facebook common–share#handleClick” data-provider=”Twitter” class=”block whitespace-nowrap no-underline px-3 py-3 sm:py-1 text-gray-800 hover:bg-company-secondary hover:text-company-secondary last:mb-0 text-unset mb-1 rounded-xs”> Twitter common–share#handleClick” data-provider=”LinkedIn” class=”block whitespace-nowrap no-underline px-3 py-3 sm:py-1 text-gray-800 hover:bg-company-secondary hover:text-company-secondary last:mb-0 text-unset mb-1 rounded-xs”> LinkedIn

Growth · Stockholm · Hybrid Remote

CRM Marketing Automation Manager

careersite–jobs–form-overlay#showFormOverlay” data-careersite–jobs–form-overlay-target=”coverButton”>

Apply for this job

blocks–cover–default#handleScrollDown” title=”Scroll to content”>

This is Readly

Readly is a digital subscription service that lets customers have unlimited, “all-you-can-read” access to thousands of national and international magazines – all in one app. Readly has partnered with 800+ publishers around the world to drive the digital transformation of the magazine industry. We see ourselves as an ecosystem where all our stakeholders share the value of digitized quality content. By bringing the magic of magazines into the future – trusted content anytime, anywhere, our passionate team of 100+ people in Sweden, Germany, France and UK strives to promote the enjoyment in magazines and the power of trusted journalism to be more accessible than ever before.

Join a team that is really passionate about our product and proud over the portfolio that we have.

Intro to the role
Do you like to navigate through the technical settings that help propel CRM innovation and best-in-class execution? How about making sure all of our CRM channels are working at the top of their productivity? If you feel like this could be your thing, then we’d love to meet you. We are looking for an experienced CRM Marketing Automation Manager that is good at getting things done as well as contributing to the enthusiasm and innovation in the team. You can play an active role in our future – deploying campaigns to engage and reactivate customers across all customer lifecycle stages to increase customer engagement and improve customer experience.

This is a fantastic opportunity to join a high performing team working with CRM in close collaboration with colleagues in Product, Content, Tech, Analytics and Growth. It is a global function based in Stockholm reporting to the Retention Lead.

Responsibilities

Design and manage data-driven, segmented, dynamic campaigns.

Experiment, tweak, and continuously improve the performance of campaigns. A/B testing is expected to be at the core of your optimisation strategy.

Develop automated customer communication throughout the customer journey.

Provide technical enablement to the team by supporting advanced campaign implementation, process automation and data management.

Optimizing CRM processes, ensuring we’re using our tools in the most optimal way.

Deliver on your own KPIs, but also support the team objectives that are reporting against engagement and business KPIs to ensure our actions are tracked effectively and goals are being met.

Experience & skills

You have 4+ years of experience in CRM and customer communication, working with automation and personalisation to achieve increased customer engagement.

You have knowledge and experience of the customer life cycle concept, customer retention strategies, experimentation frameworks, and customer experience best practices.

In depth knowledge of the technical setup of CRM tools – data collection and export, APIs, email configuration, personalization, and dynamic content (current platform Braze).

Knowledge and experience of working with creating emails in coding languages such as, HTML, CSS, SQL, Liquid and API Activities required.

You have a high level of analytical ability.

Experience with developing, implementing and analyzing A/B tests.

A self-starter with excellent communication skills and a good collaborator. You can work in international and cross-functional teams and are fluent in English, which is the company language.

Readly is a subscription business, so previous experience within a similar company is beneficial.

Department Locations Remote status Hybrid Remote

Stockholm

Kungsgatan 17

111 43 Stockholm

About Readly

Readly is the new way of reading magazines on tablets and smartphones.

Readly’s mission is simple: To be on the cutting edge of the digital magazine revolution. Our expert management team has more than 25 years of experience in the publishing, digital gaming, and broadcasting industries. Readly has its headquarters in Sweden.

Founded in 2013

Coworkers 80+ careersite–jobs–form-overlay#showFormOverlay”>Apply for this job jobs–overlay#closeOverlay”>

Growth · Stockholm · Hybrid Remote

CRM Marketing Automation Manager

Loading application form

Career site

  • blocks–footer–menu#openCookiePreferences” class=”company-link font-company-body text-unset”>Manage cookies

Locations

Departments

Already working at Readly?

Let’s recruit together and find your next colleague.

blocks–auto-join–form#focusEmailField”> blocks–auto-join–form#handleBefore turbo:submit-end-
blocks–auto-join–form#handleComplete” action=”/auto_join” accept-charset=”UTF-8″ method=”post”>