The mission Trail is redefining the future of gaming by bringing the world’s best mobile games to web browsers. We believe that downloads, installations and sign-ups are limiting player engagement. With our browser-based technology, we are tearing down those barriers and enabling billions of players to enjoy the best mobile games right in their browser. The role We are looking for a Digital Marketing Specialist to join our growing team and help us build the best games platform, both for users and game developers. The role will report to the Head of Marketing, and will be responsible for all content management, acquisition and production. This content will include all types of media including copy (articles, blogs, white papers, web copy, etc), video (YouTube, ads, brand collateral, etc.) and digital imagery (website, social media, sales presentations, etc.). This role will also manage the social media and content calendar, working closely with the Head of Marketing, Head of Sales, and CCO to ensure that positioning and messaging is consistent and timely. Responsibilities Digital content acquisition and production including social media, customer outreach campaigns, and web channels as well as creation/acquisition of ongoing creative media Daily production/acquisition of key content to fulfill the cadence specified in the content calendar Sourcing visuals, writing/acquiring copy for various social media channels, composing and managing programmatic marketing campaigns. Assisting the marketing and sales teams with creative presentations and product documentation Working with 3rd party agencies on creative production, SEO, AdWords campaigns, and analytics insights will be an important part of the week-to-week responsibilities Define and manage a scalable and repeatable content calendar looking out at least 90 days Identify through measurement the key marketing channels that yield the most impactful results for driving new customer acquisition, brand awareness, and digital traffic Support Marketing and cross-functional teams with creative requests for presentations, collateral, and merchandise About you Skillset 2-3 years of experience in a similar role as a content manager, growth specialist, and/or channel marketing manager is required Strong experience driving programmatic outbound and inbound marketing campaigns, with – B2B experience highly preferred with B2C experience a plus Previous experience managing relationships with 3rd party creative, PR, and social agencies desired Demonstrable knowledge of modern programmatic toolchains is required Strong written English language skills are required Experience in the gaming or mobile gaming industry is a big plus Creative design expertise is a plus Other Candidate must reside in the greater Stockholm area as we support a hybrid work environment that allow for 3 days per week in the office, and 2 remote if desired Interest in gaming, especially mobile or web is a big plus Candidate must have a valid permit that allows you to work in Sweden ⚡️ Our Process Intro Call Team Lead Interview Team Interview Culture Interview *We would love to meet you in person during our process. Huge plus if you can have at least one interview in our office.