Knowledge and news that help you keep up with the marketing of the future
Welcome to our knowledge bank and newsroom. Here you will find the latest news on digital marketing and martech as well as information on how you, with the help of Customersonly, can take the next step in your marketing as well as your career. Is there something you miss? Don´t hesitate to get in touch.
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Five areas where the small business owner should...
Marketing today is difficult. It requires technical knowledge and the ability to analyze data – something that you, as a...
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Small business owner – how get started with...
Digital marketing has enabled small businesses to reach out with their message in a more straightforward, cheaper, and more efficient...
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New survey: Consumers are more critical of ads...
Consumers are more skeptical of brands that advertise near offensive content than near heavy news, according to a survey by...
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Working agile? You may need to change the...
Working agile does not equal putting together a new team and implementing some new MarTech. It’s about changing some of...
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P&G CBO promised to take back control from...
With the goal of “reinventing” their agency relationships and focusing on creativity, Procter & Gamble created three new agency models....
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Why disloyal customers is the new normal
According to a new study from Nielsen, 92 percent of all customers are disloyal and have no problems changing their...
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Reports show: better business with a better team
It is difficult to take into account all the parameters of the company’s digital journey. At the same time, it...
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The Swedish FinTech-wonder – developing too fast?
Sweden is among the top countries in Europe when it comes to FinTech transactions per inhabitant, with Stockholm being the...
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Real customer-centricity requires the right investment
Marketers often talk about becoming more customer-centric, but to succeed, one needs to invest both time and money, Russel Parsons...
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The transformation of the car industry – future...
What challenges will the car industry face – now and in the future? Environment, ownership, and new technology stand out....
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This is why personalized marketing is becoming more...
Is there anything worse than intrusive pop-up advertising or irrelevant and disturbing sponsored posts in your feed? Not to mention...
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4 phrases that managers should never say
They are everywhere; the bad managers. In every branch, and in every age. And we bet you all have had...
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Numbers speak: in-housing fails to live up to...
Despite disappointing results, a majority of marketers plan to choose in-house resources over external expertise. But why? Numbers speak: in-housing...
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Report: largest marketers spent 2 billion dollars on...
A new report shows that big brands like P&G, Coca-Cola, Samsung, Nestlé, Volkswagen, and Shell go beyond traditional marketing methods...
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Marketing through content – this is content marketing
There is much talk about content marketing – but what is it? Not as new as one might think. ...
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How to write the perfect creative brief –...
The creative brief summarizes the various parts of the project and makes it easier for both the customer and the...
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Business-critical – but creating a great customer experience...
680 leading US business executives were in-depth interviewed about how the customer experience works and what it takes for companies...
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Five steps to make your marketing team more...
How can one utilize and integrate the new marketing insights? Here are five tricks that make your team work better...
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Every moment is a market of its own
For marketing to succeed, it is crucial to reach the potential customer at precisely the right moment. Also, the window...
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Agency managers and CMOs agree: agencies are developing...
In a survey, agency managers and marketing managers were asked to answer precisely the same questions about the changing role...
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How the customer experience builds brands and companies
How customers perceive your brand and whether they want to spend their money on you – not just once but...
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The real challenges of MarTech 2019
Marketing is now a technology-powered discipline. But it is not easy to take the full advantage of the new marketing...
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Create your dream team through one single contact
Whether you need a single specialist or a whole team, post an assignment, and we make sure you get the...
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We want to create a thriving freelance business
Consultant, hurry up and register! The sooner your fill in your profile, the sooner the chance of getting large and...
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The secret of top performing marketing teams
No agency or marketing department can compile a team with expertise in all relevant areas. The solution is enlisting multiple...
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Customer experience is the new brand
The rapid change of consumer behaviour redefines branding and customer experience. The customer experience is the new brand Creating a...
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Three major challenges to the agency
The rapid development of digital marketing creates several big challenges for the agency. Either you try to handle them yourself...
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Freelancer – how it works, step by step
So you want to become part of Customersonly? Great! Signing up is easy, completely free of charge and you don’t...
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Agency, how it works – step by step
Running or owning an agency is hard. Clients are asking for services that you don’t offer and it is getting...
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New report: CX and MarTech is the future...
According to a brand new report, the personalized customer experience, CX, is currently the primary way for a company to...
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Five marketing trends to keep track of
When digitization and automation require new skills, the role of the marketer changes fast. But how? And what, as a...
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We want to build the agency of the...
Digital marketing of today is complex and changes rapidly. It is hard for a marketing department to deliver with its...
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Why your agency should be part of Customersonly
Are you running or working at an agency that operates within the communication sector? Then you probably spend a significant...
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Why the freelancer should be part of Customersonly
With Customersonly, the consultant gets the best of both worlds – the security of large assignments combined with the freedom...
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The future of marketing is based on AI
By 2020, machines will perform the absolute majority of all brand-to-consumer communication. The Marketing Department of the future must have...
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Great ideas are still the essence
To keep being relevant to customers is a challenge to many brands. It is easy to overlook the fact that...
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These are the advantages of agile marketing
The keyword is adaption. Without a team that can adapt, your competitors will grab your market share. Even in terms...
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How to end the market department´s ”business as...
In a world where the consumer opts out in less than three seconds, the ability of being fast and agile...
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The 5 most significant challenges of the CMO
New technology offers many possibilities. Or do they feel like obstacles? Digital development proceeds with the speed of lightning and...
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Build your communication dream team and digitize your...
We give access to the entire market – the right people, the right tech and digitized workflows. Our vision is...
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A handful of people and a great idea...
A handful of people, a big challenge and a great idea. Old name – new company. Without employed consultants, we...
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We have access to people and tech from...
By offering resources from all over the market, we build the advertising agency of the future – with an AI-based...
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Always providing the right marketing stack
Technology is developing exponentially, and many people are lost along the way. The primary responsibility of the CMO is the...
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Find your new team of marketing specialists
Digital marketing of today is complex and changes rapidly. It is hard for a marketing department to deliver with its...
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