Maximize your marketing through MarTech
THE WORLDS LARGEST ADVERTISERS ARE CHANGING THEIR AGENCY MODELS. ARE YOU?
The largest advertising buyers have started a revolution in the advertising industry. They are establishing a new agency model with cross-agency teams that provide the flexibility needed to meet ever-changing marketing and MarTech challenges.
”We will take back control of our marketing”, said Marc Pritchard, Chief Brand Manager at Procter&Gamble in March 2018. In four years, P&G – partly due to the cross-agency model – has reduced its marketing costs by over one billion dollars. Less money spent on overhead – more on creativity. And not least, the ROI has gotten better.
Way to go, Marc! 🙌
WHAT EXACTLY IS A CROSS-AGENCY TEAM? A ”BEST-IN-CLASS TEAM” WITH SPECIALISTS FROM SEVERAL AGENCIES AND IN-HOUSE TOGETHER WITH INDIVIDUAL CONSULTANT EXPERTS.
THE NEW AGENCY MODEL IS ALREADY HERE – THESE ARE THE CHALLENGES, BENEFITS – AND HOW P&G DID IT
In our informative brief, we make a comparison between the traditional agency model and the new one. What are the major challenges of modern marketing, and how can they best be solved? Also, we dive into the Procter & Gamble case and their three new agency models.
Why a Cross-Agency Team?
With a cross-agency team, there are opportunities to work fast and agile. By integrating in-house with external agencies and independent specialists within MarTech, an organization is created that can respond quickly to customer needs and behavior.
Today’s marketing is about using data that requires specialists in MarTech. The most crucial role of the marketing manager is, therefore, to create the best team, and a cross-agency team provides the flexibility required. Both creativity and ROI increase with a cross-agency team.
The agency must be encouraged to work faster while at the same time, the assignments need to be more prolonged and more permanent. With a cross-agency team, both overhead, project and production management can be considerably reduced. The team can also better benefit from new marketing techniques.
HOW TO BUILD A CROSS-AGENCY TEAM
In our informative brief, you can read all about how to build a cross-agency team, the results it will bring, and how the new agency model will help you take full advantage of marketing tech in today’s complex marketing landscape.
OUR MARKETPLACE FOR CMO:s GIVES YOU ACCESS TO THE TOP CONSULTANTS AND AGENCIES
Here at Customersonly, we create access to skilled consultants and make it easy for talented agencies to work with in-house resources to realize the new marketing. Cross-agency teams are the logical model for managing today’s complex marketing.
As a CMO, you are probably already working with one or more agencies that you are happy with. Keep doing that. But no advertising or in-house agency can hold all the specialists required for the new marketing. A good start is to fill the gaps in your organization. Here at customersonly.com, you can easily find specialists for your marketing team. Our marketplace has a lot of advantages: 1. It’s free. 2. We have thousands of qualified marketing consultants. 3. We use advanced tools to find the best consultants.
We help you throughout the process of transitioning to a cross-agency team. Through Customersonlys Agency Manager, you receive guidance and support from an experienced person in implementing the necessary change processes. We also offer specially trained Agency Managers who, on your behalf and utterly independent to agencies and consultants, take leadership of your new marketing team.
Download our informative brief, which describes step by step how to go ahead in building a cross-agency team.