Digital marketing of today is complex and changes rapidly. It is hard for a marketing department to deliver with its own resources and it is equally difficult for large agencies to compete with small, agile teams of specialists.
Find your new team of marketing specialists
Customersonly’s business concept is to help leading brands find the optimal team – and the right technology solutions – in addition to a powerful AI-based platform and the digital tools that the marketing manager needs. In this way, we want to solve the market department’s three most significant problems, completely without consultants.
Everyone is a winner
”We have identified the problems that the industry is experiencing, both buyers and sellers, and have developed a model and a platform to solve them. Through Customersonly, the marketing department gets the optimal team, the agencies increase their occupancy, and the consultants receive more assignments. To this we add the right technology solutions within marketing tech and tools to measure the effect”, says Customersonly’s founder and CEO Christer Soelberg.
Critical to measure the effect
Kajsa Ericson, COO at Customersonly, used to work as a journalist and has for many years run the content agency Starlings:
”Content marketing is a natural part of modern, digital marketing, while it becomes even more critical to measure the outcome and effect of the content in all different platforms. But as a marketing manager, it is impossible to keep up with the development at all times. It is also tricky to always deliver with your resources each time a new competence is required. At the same time, traditional advertising agencies have the opposite problem. How to increase the profit and at the same time provide the competencies that the client requests? And how is it even possible to compete with small, agile specialist teams?”
Our solution: people, tech and effectivity
According to Christer and Kajsa, the solution consists of three parts: the right people, the right technology and the right tools to measure the effect.
And it always begins with finding the right people. The solution consists of “Cross Agency Functional Teams,” that is, teams from the client together with employees from several agencies plus consultants – all equipped with the right tools to realize the business goals.
Assignments are posted on our web
Customersonly plans to offer about 10,000 qualified marketing consultants – be it creators, editors, analysts or system developers who are needed in the team. The marketing manager posts the assignment on customersonly.com, and we assemble the best team most suited for the job. If the marketing manager is satisfied with our suggestion, a contract is signed between Customersonly and the client as well as between Customersonly and the agency/consultant.
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