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Account Based Marketing (ABM) 2022 - B2B Marketing Strategy

ABM is upcoming new Marketing Strategy instead of lead generation used by both B2B Sales & Marketing teams

18

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Level

Beginner

Description

Account-Based Marketing is emerging each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy.

Some Statistics:

  • 67% of brands leverage account-based marketing – Hubspot
  • 62% of marketers say they can measure a positive impact since adopting ABM – Forrester
  • 87% of account-based marketers say that ABM initiatives outperform other marketing investments – ITSMA
  • Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates – MarketingProfs
  • 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates – TOPO
  • Companies dedicated 29% of their marketing budgets to ABM in 2019 – Engagio

If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it as your one-stop guide for Account-based marketing.

30 Day Money-Back Guarantee

There’s no risk to try out this course!

If you’re not satisfied, I’ll refund your money – no questions asked!

You’ll Also Get:

  • Lifetime Access to Course Updates
  • Fast & Friendly Support in the Q&A Section

Don’t Miss Out!

**Update Nov 2021**

  • 90+ minutes content added (Marketing tools & technologies, Account-Based Selling, etc,.)
  • Added 2 articles
  • Added 1 downloadable

**Update Mar 2021**

  • Added ”Tech stack features checklist”
  • Added 1 downloadable ”Campaign creation worksheet”

**Update Jan 2021**

  • Added ”Simple ABM flow for example”
  • Changed the Audio.
  • Minor video enhancements.
  • Added 2 downloadables.

**Update Nov 2020**

  • Added Practice test
  • Added 1 downloadables
  • Removed typos

Who this course is for:

  • Anyone from B2B especially for B2B Marketing & B2B Sales team.
  • Digital Marketers, Modern Marketers, Traditional Marketers, Sales Person and Account managers
  • Anyone who is interested in understanding the concept of Account Based Strategy