Create a Google Ads Search Campaign
In this Free Guided Project, you will:
Understand the fundamentals strategic principles of online search marketing campaigns
Create a structured Google Ads Search Campaign
Design targeting options, compelling ads and keyword matching options
Showcase this hands-on experience in an interview
In this 2-hour long project-based course, you will learn how to create a google ads search campaign with the strategic foundations of campaign creation, design ad group structure and keyword with relevant targeting options, design compelling ads. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:
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Intro and account creation
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Set up your goals and campaign type
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Choose your main targeting options.
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4. Define bidding and budget
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Create adgroups and keywords
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Design compelling ads
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Pause and activate ad groups, personalize keyword match types
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Set up conversion tracking