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Digital Marketing Fundamentals – Acronyms and Abbreviations

Digital Marketing, Digital, Web and Analytics terms demystified – CPM, CPC, CPA, CRO, SEO, CPL, CTR, KPI and many more


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Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.

This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations.  This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.

In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know.  I also show examples and also calculations as applicable.

The course covers following terms and more will be added soon.

  1. A/B Testing
  2. AI
  3. AIDA
  4. API
  5. AOR
  6. AOV
  7. ATD
  8. B2B
  9. B2C
  10. BR
  11. CAC
  12. CLV
  13. CMS
  14. CPA
  15. CPC
  16. CPL
  17. CPM
  18. CR
  19. CRO
  20. CRM
  21. CTA
  22. CTR
  23. CX
  24. DM
  25. DAM
  26. DMP
  27. DR
  28. DSP
  29. eCPM
  30. EPC
  31. ESP
  32. GA
  33. GTM
  34. HiPPO
  35. HITS
  36. KPI
  37. PPC
  38. PR
  39. PV
  40. ROAS
  41. ROI
  42. ROMI
  43. SaaS
  44. SEM
  45. SEO
  46. SERP
  47. SLA
  48. SM
  49. More coming soon…

As digital marketing evolves there will be new terms added.  This course will be your guide for years to come.

If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

Who this course is for:

  • Anybody who is interested in becoming a digital marketers
  • Anybody who is interested in become a digital analyst
  • Anybody who is in Marketing or Digital Marketing
  • Anybody who deals with Marketers