Meny
What you’ll learn
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You will be able to create polished and practical Logo designs and brand assets
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Be able to create images for a full digital marketing campaign, including Facebook and Instagram
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Produce complex photo manipulations for the use of ad design and understand solid layout and design principles
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Create realistic shadows and be able to do intermediate level photo retouching
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Sketch logo design and concepts with ease and understand the golden ratio and how to incorporate that in your design process
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Create and build a strong graphic design portfolio both in pdf and online
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Understand some of the many ways of making money by selling creative content and resources
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Understand how to use more intermediate tools in Adobe Illustrator and Photoshop
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Explore what makes compelling advertising
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Study the Golden Ratio and create a graphic illustration with it
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Go through the entire package design process for a chocolate bar wrapper
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Create a typography only poster
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Learn what makes compelling infographics and take boring data and make it come alive.
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Create a magazine front cover and article spread using InDesign and talk about more intermediate topics like using photos and headlines to help craft stories
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Work through the ENTIRE logo Design process including how to present your work to clients, export files.
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Understand how to work with various print design projects
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Learn how highlights and shadows work to create realistic designs
Requirements
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This is an intermediate level course: Basic working knowledge of Adobe Photoshop, Illustrator and InDesign – Some familiarity with basic tools and functionality
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Adobe Creative Cloud Highly Suggested, but older versions can still be used. Some tools like the content aware and shapebuilder tools will not be available on CS 5.5 or earlier versions.
Who this course is for:
- Those who are ready for an intermediate level design course and may already know the very basic tools of Adobe Photoshop and Illustrator
- Those with basic skills wanting to increase their knowledge in the area of logo design, branding, ad design, Photoshop editing and manipulation and digital design including social media ad design
- Those who enjoy learning by producing practical real world projects that are based on common projects seen in the industry
- Those interested in Logo Design and Branding work
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Lindsay Marsh