A new report shows that big brands like P&G, Coca-Cola, Samsung, Nestlé, Volkswagen, and Shell go beyond traditional marketing methods to build growth in new markets.
Report: largest marketers spent 2 billion dollars on new technology
The world’s largest marketers have spent more than 2 billion dollars on new technology over the past three years.
This according to a new report from the independent consulting firm R3, which shows that major brands such as P&G, Coca-Cola, Samsung, Nestlé, Volkswagen and Shell have gone beyond traditional marketing methods to build growth in new markets.
In the report, Future40, R3 has looked at 40 companies and how they have chosen to market their brands based on different categories. These are artificial intelligence (AI), augmented reality (AR) and virtual reality (VR), blockchain, chatbots, digital transformation, consumers of the future (generation Z), the internet of things, live video, neuromarketing, and programmatic. R3 reviewed hundreds of technology companies and finally selected 40 for their report.
The conclusion of the report: improved experiences for both marketers and consumers. Whether it was blockchain or VR, the technology showed results such as more efficient processes, lower costs, higher engagement, and better customer experiences.
– With Future40, we strive to give marketers a broad understanding of what is possible today and in the near future, and to showcase the diversity of technology partners globally, says Greg Paull, co-founder, and principal at R3.
Read the full report here.
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